Bob Schwartz

Category: Psychology

Do Republicans Have A Death Wish?

Sigmund Freud
In the first episode of Mad Men, psychologist Dr. Greta Guttman explains how the health dangers of cigarettes might be used to the advertiser’s advantage:

“I believe my most recent surveys have provided a solution. We can still suggest that cigarettes are “part of American life,” or “Too good to give up,” and most appealing “an assertion of independence”….Before the war, when I studied with Adler in Vienna, we postulated that what Freud called “the Death Wish” is as powerful a drive as those for sexual reproduction and physical sustenance.”

Even though this seems preposterous, account executive Pete Campbell tries it out later at a client meeting:

“At Sterling Cooper, we’ve been pioneering the burgeoning field of research. And our analysis shows that the health risks associated with your products is not the end of the world. People get in their cars everyday to go to work, and some of them die. Cars are dangerous. There’s nothing you can do about it. You still have to get where you’re going. Cigarettes are exactly the same. Why don’t we simply say, “So what if cigarettes are dangerous?” You’re a man. The world is dangerous. Smoke your cigarette—You still have to get where you’re going.”

To which the patriarch of the tobacco company replies:

“Is that your slogan? “You’re going to die anyway. Die with us.””

The Republican Party does not, as far as we know, have a psychoanalyst. And Freud’s so-called “death drive” remains one of his most controversial principles.

But there is no question that individuals and institutions exhibit behavior that surpasses our understanding of what is rational and adaptive. From the outside, it looks like a path that leads nowhere good. Sometimes it is our own shortcoming in not being able to see the complex and sophisticated strategy underneath. Sometimes people are too clever for their own good. And sometimes, there is no conclusion left other than a Freudian one, that there is an instinct not just to fail or epic fail, but to go all the way down. “You’re going to die anyway. Die with us.”

Mitt Romney Doesn’t Really Want To Be President


Mitt Romney doesn’t want to be President. This has been apparent for a while, but it seemed so unlikely—so strange for a person who is actually a nominee—that it defied saying. But it is the clearest explanation of everything that is happening.

Why would Romney run if he doesn’t want the office? The clichéd but useful explanation goes to a father-son dynamic.

In at least one objective respect, Mitt has spectacularly surpassed George Romney. Mitt Romney is a very, very rich man, wealthier than his father ever was.

As a businessman, it is a little more complicated. George Romney was, as the saying used to go, a captain of industry. He worked his way up to become head of one of the largest automakers, back when that mattered much more than it does now. Even if American Motors wasn’t one of the Big Three, it was a notable, forward-looking player in the field.

Mitt Romney’s success is different. Even treating the financial world as a discrete industry, which it of course is, the term “captain of industry” doesn’t seem to apply to Mitt. In the annals of financial history, no one will be talking about the creativity of Bain Capital the way business historians still do about the ahead-of-its-time thinking that marked American Motors—the company that believed the oversized car era was over, and that consumers would be buying compact and efficient automobiles. Eventually they would.

Politics is where the distinction is sharpest. George Romney was elected Republican Governor of Michigan three times—a state that was then decidedly Democratic. He had substantial political appeal and support, but his dream of being President was scuttled in part by the infamous “brainwashing” incident. He had visited Vietnam, and was told by the generals how well the war was going—in spite of evidence to the contrary. When he spoke about his opposition to the war, he said he had been “brainwashed” by the generals. George Romney’s political career never recovered.

As a politician, Mitt Romney has run for office just twice, and won only once. He was defeated for U.S. Senate from Massachusetts in 1994, and then was elected Governor in 2002. He chose not to run for re-election in 2006. Indications were that he would have a difficult race, and he instead began his run for the Presidency the day before he left office.

This father-son analysis—that Mitt Romney is trying, at all costs and for whatever reasons, to do what his father never could—may sound too easy. But the story of fathers and sons is just about the oldest story ever told. The patriarchal sagas of the Old Testament begin there, and great stories derive their greatness from the fact that some things never change.

Mitt Romney is following a program that he may not see or understand but that he has little or no choice about. It is a program, this running for President, that normally requires some combination of skill and desire. A surplus of one can balance out a deficit in the other. But trying to run without either—which we have never seen in a Presidential race—is bound to produce some anomalous results.

In the case of Mitt Romney, we can set aside the issue of how much political skill he has, though many have their doubts. The real question is how much desire he has. The answer, strangely, is little or none.

The outcome of the election is far from written. In case Mitt Romney loses, there is reason to believe that he will suffer some nagging psychic pain. But given the possibility that it is not something he really wants. there is also reason to believe he will go back to an extraordinarily comfortable life, and secretly be relieved.