Bob Schwartz

I published this post in 2019. You may be able to tell it is dated, since it begins with “A good economy, at least for the moment.” So it goes.

I’ve been a fan of this book for a long time. If it made sense when it was published in 1985, and made more sense in 2019, it makes even more sense now. If there is any good news, when I checked on Amazon, it is still being bought, still being read, still being commented on. So there’s that.

Distractions are everywhere. Some because others want us to be distracted, some because as besieged as we are we are relieved to be distracted.

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A good economy, at least for the moment. Entertainment and digital diversions to infinity and beyond. If there is also a diminishing—a devolution—of democracy, will Americans care?

In 1985, social critic Neil Postman published Amusing Ourselves to Death: Public Discourse in the Age of Show Business. 

In 2017, Postman’s son Andrew Postman published a retrospective piece in The Guardian: My dad predicted Trump in 1985 – it’s not Orwell, he warned, it’s Brave New World

Here is an excerpt:

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Over the last year, as the presidential campaign grew increasingly bizarre and Donald Trump took us places we had never been before, I saw a spike in media references to Amusing Ourselves to Death, a book written by my late father, Neil Postman, which anticipated back in 1985 so much about what has become of our current public discourse….

The central argument of Amusing Ourselves is simple: there were two landmark dystopian novels written by brilliant British cultural critics – Brave New World by Aldous Huxley and Nineteen Eighty-Four by George Orwell – and we Americans had mistakenly feared and obsessed over the vision portrayed in the latter book (an information-censoring, movement-restricting, individuality-emaciating state) rather than the former (a technology-sedating, consumption-engorging, instant-gratifying bubble)….

Unfortunately, there remained a vision we Americans did need to guard against, one that was percolating right then, in the 1980s. The president was a former actor and polished communicator. Our political discourse (if you could call it that) was day by day diminished to soundbites (“Where’s the beef?” and “I’m paying for this microphone” became two “gotcha” moments, apparently testifying to the speaker’s political formidableness).

The nation increasingly got its “serious” information not from newspapers, which demand a level of deliberation and active engagement, but from television: Americans watched an average of 20 hours of TV a week. (My father noted that USA Today, which launched in 1982 and featured colorized images, quick-glance lists and charts, and much shorter stories, was really a newspaper mimicking the look and feel of TV news.)

But it wasn’t simply the magnitude of TV exposure that was troubling. It was that the audience was being conditioned to get its information faster, in a way that was less nuanced and, of course, image-based. As my father pointed out, a written sentence has a level of verifiability to it: it is true or not true – or, at the very least, we can have a meaningful discussion over its truth. (This was pre-truthiness, pre-“alternative facts”.)

But an image? One never says a picture is true or false. It either captures your attention or it doesn’t. The more TV we watched, the more we expected – and with our finger on the remote, the more we demanded – that not just our sitcoms and cop procedurals and other “junk TV” be entertaining but also our news and other issues of import. Digestible. Visually engaging. Provocative. In short, amusing. All the time. Sorry, C-Span.

This was, in spirit, the vision that Huxley predicted way back in 1931, the dystopia my father believed we should have been watching out for. He wrote:

What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture.

1984 – the year, not the novel – looks positively quaint now. One-third of a century later, we all carry our own personalized screens on us, at all times, and rather than seven broadcast channels plus a smattering of cable, we have a virtual infinity of options….

Our public discourse has become so trivialized, it’s astounding that we still cling to the word “debates” for what our presidential candidates do onstage when facing each other. Really? Who can be shocked by the rise of a reality TV star, a man given to loud, inflammatory statements, many of which are spectacularly untrue but virtually all of which make for what used to be called “good television”?

Who can be appalled when the coin of the realm in public discourse is not experience, thoughtfulness or diplomacy but the ability to amuse – no matter how maddening or revolting the amusement?

So, yes, my dad nailed it. Did he also predict that the leader we would pick for such an age, when we had become perhaps terminally enamored of our technologies and amusements, would almost certainly possess fascistic tendencies? I believe he called this, too.

For all the ways one can define fascism (and there are many), one essential trait is its allegiance to no idea of right but its own: it is, in short, ideological narcissism. It creates a myth that is irrefutable (much in the way that an image’s “truth” cannot be disproved), in perpetuity, because of its authoritarian, unrestrained nature….

I wish I could tell you that, for all his prescience, my father also supplied a solution. He did not. He saw his job as identifying a serious, under-addressed problem, then asking a set of important questions about the problem. He knew it would be hard to find an easy answer to the damages wrought by “technopoly”. It was a systemic problem, one baked as much into our individual psyches as into our culture.

–Andrew Postman

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