Bob Schwartz

Category: Business

Goodbye Hourglass! Lucky Charms Adds Magical Unicorns! (2018)

As you’ll see below, I was pretty excited when General Mills added magical unicorns to Lucky Charms in 2018.

In 2018 they said the unicorns were “permanent”. Yeah, that’s what they told the hourglass. I just went back to check. Not only are the unicorns still in the box, but just this year General Mills offered a limited-time Marshmallows Only (no cereal) Lucky Charms–with JUMBO UNICORNS.

Back in 2018 I said that if there was ever a time for unicorns, that was it. I have to add in 2026, if there is ever a time for JUMBO UNICORNS, this is it.


Timeless magic that’s cosmically delicious!

From General Mills:

For the first time in 10 years, Lucky Charms is introducing a new and permanent marshmallow – the magical unicorn! The magically delicious brand tapped into the imagination and creativity of young minds to hand select the newest charm and the decision was unanimous.

“Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age,” said Josh DeWitt, marketing manager of Lucky Charms. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

From magical and lucky to cool and colorful, both boys and girls agreed that these mythical creatures had timeless magic that was the perfect fit for the only truly magical marshmallow cereal. The new unicorn charm, which features hues of bright purples and blues, is the first-ever marshmallow to be inspired and created by kids.

With the entrance of the new magical charm, consumers will have to say goodbye to the hourglass marshmallow, which has been a staple in the magical line up for more than a decade. Lucky Charms marshmallow blend will continue to feature eight lucky charms including hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.


The cosmic significance of this change can’t be overstated. The hourglass is the symbol of time, in all of its inevitably and finitude. That’s gone. The unicorn represents “timeless magic” and will “inspire magical possibilities and help spark imagination and fun.”

If there was ever a time for unicorns, at breakfast or whenever, this is it. Thanks General Mills!

The Godfather Part II Presages the Trump Presidency

“All my people are businessmen; their loyalty is based on that…and on that basis, anything is possible.”

“Free to make our profits without the Justice Department, the FBI…looking for a man who desperately wants to be President of the United States.”

The Godfather Part II

The Godfather Part I and Part II are more than near-perfect movies, two of the most critically-acclaimed films of all time. They are compelling pictures of the unrestrained grab for power and money, fueled by mutual self-interest and governed by no other values.

These two quotes from The Godfather Part II (1974), more than forty years old, encapsulate where America finds itself today:

MICHAEL CORLEONE
“All my people are businessmen; their loyalty is based on that. One thing I learned from my father is to try to think as the people around you think…and on that basis, anything is possible.”

HYMAN ROTH
“If only I could live to see it, kid; to be there with you. How beautifully we’ve done it, step by step. Here, protected, free to make our profits without the Justice Department, the FBI; ninety miles away in partnership with a friendly government. Ninety miles, just a small step, looking for a man who desperately wants to be President of the United States, and having the cash to make it possible.”

New CEO: “I thought it would be easier.” (2017)

The post below is from April 2017. That unnamed new CEO had only been in his new job for three months. Was he fired? He lost the job for a while, but astonishingly got his job back. Still has it.

He thought the job would be easier.

We are praying. Constantly.


Imagine that you hired a new CEO for your very, very big company (annual budget: $3.8 trillion). The job he takes is universally considered the most difficult job in the world.

Imagine that not all the shareholders approved him. In fact, the shareholders were very, very divided on his being hired.

Imagine that in his early days, he demonstrated some serious gaps in his knowledge and ability to do the job.

Then imagine the new CEO is interviewed and says this:

“I loved my previous life. I had so many things going. This is more work than in my previous life. I thought it would be easier.”

Would you:

  1. Keep him and expect him to get better at his job.
  2. Excuse him because he is new on the job.
  3. Fire him.
  4. Pray.

Fortune Magazine Pleads in 1969: Heed the Authentic Cry of Our Youth

Youth in Turmoil Cover

It is January 1969. Fortune, one of the world’s most conservative business magazines, publishes a special issue about Youth in Turmoil. It then adapts the issue into a book, with an image of a flame on the cover.

The message is not, as you might expect, about how these ungrateful long-haired drug-addled rebels are destroying the country. On the contrary, the message is that these young people are trying to tell us something important and we should listen—before it’s too late.

Here is the introduction:


American youth is trying to tell us something important. The brightest of our young men and women are telling us that as far as they are concerned the choices for our society are narrowing rapidly. We can, at worst, look ahead to a future, very near, in which they lose all heart for our national effort, thus robbing it of its nerve, vitality, and point—a state of affairs in which they range themselves against us either in violence or in withdrawal. Or we can heed the cry of these young adults. Though often marred by shrillness, arrogance, and negativism, that cry is authentic and valid in its central message. It tells us that in our rush to well-being we have left much undone at the same time we have made so much more do-able. It tells us that we should rechannel our enormous energies to deal with the lengthening list of environmental and social grievances. If we can enlist these young idealists and they can enlist us, the nation will evolve toward a life style that once again sets a new standard for the world. I hope that this book, adapted from the January, 1969, special issue of FORTUNE, will contribute to that mutual enlistment.

LOUIS BANKS,
MANAGING EDITOR, FORTUNE


Please read this word-for-word. It is extraordinary. This is a bible of the establishment, during one of our most anti-establishment times, acknowledging that many things are wrong—including environmental and social problems—and admitting that young people are trying to remind us of our responsibilities to make it right. If the establishment fails, Fortune says, “We can, at worst, look ahead to a future, very near, in which they lose all heart for our national effort, thus robbing it of its nerve, vitality, and point—a state of affairs in which they range themselves against us either in violence or in withdrawal.”

Consider how far we have come. Youth seems to be somewhat disaffected, maybe even having lost heart and been robbed of its nerve—but not exactly in turmoil. Much of the conservative establishment would now never dream of agreeing that we have justifiable environmental and social grievances, let alone that these should be aggressively addressed.

The Sixties are variously celebrated, trivialized, and even laughed at. Maybe it’s funny to see a Big Business publication like Fortune willing to open its eyes, look around, and decide that these kids just might have a point and we can do a whole lot better. Or maybe it’s a little sad that we don’t see more of that today.

Honeywell Kitchen Computer and the Delights of Old Tech

Kitchen Computer - Menu Selection

Some people love old cars. Others of us delight in old digital tech.

This is a page from the Neiman-Marcus Christmas 1969 catalog. The impeccably dressed N-M housewife is standing next to what appears to be an unusual table, but is actually the Honeywell Kitchen computer, which can be purchased for $10,000. (The apron will cost you another $28.) “If she can only cook as well as Honeywell can compute.” Indeed.

Kitchen Computer

Here is something completely different from the era, prophetic rather than silly. It is Isaac Asimov, a science fiction great, advertising Radio Shack’s TRS-80.

Asimov - TRS-80

Note that in the spirit of what goes around comes around, this is a pocket computer almost exactly the size of a smartphone—or is a smartphone a pocket computer exactly the size of a TRS-80? Either way, Neiman-Marcus and Honeywell were clueless, but Asimov and Radio Shack were not.

That would be a pretty good close for this post. Except that the following ad is irresistible, telling us something else about the early days of computing.

TSP Plotter

Just as cars were, and to some extent still are, sold by using sex, sometimes so were computers. This is an ad for a plotter, possibly the least sexy of all peripherals. The copy is mostly bone-dry and technical. But then there’s the trio of the model with her dress open to her navel, the headline “New, Fast, and Efficient!”, and the lead “The TSP-212 Plotting System is a real swinger.” $3,300 COMPLETE. Well, almost complete, as the model is presumably not included. But you know, that cool plotter just might attract one.

© 2026 Bob Schwartz

The Financier (2012) by Theodore Dreiser. Creatures of the new Gilded Age.

You cannot look at it [Black Grouper fish] long without feeling that you are witnessing something spectral and unnatural, so brilliant is its power to deceive. From being black it can become instantly white; from being an earth-colored brown it can fade into a delightful water-colored green. Its markings change as the clouds of the sky. One marvels at the variety and subtlety of its power.
–The Financier by Theodore Dreiser

 
The Financier (2012) is a novel about a creature of the Gilded Age, the first book in Theodore Dreiser’s Trilogy of Desire.

In it, Frank Cowperwood, a ruthless Philadelphia businessman, rises from a modest background to become a powerful financier in the mid-19th century. He manipulates city funds, builds a street railway empire, and ultimately faces financial ruin and imprisonment after a market crash that exposes his misuse of public money. Cowperwood is based on real-life robber baron Charles Yerkes.

Dreiser compares Cowperwood to the Black Grouper, a fish remarkable for its ability to blend in and adopt any appearance necessary to survive:


Concerning Mycteroperca Bonaci

There is a certain fish, the scientific name of which is Mycteroperca Bonaci, its common name Black Grouper, which is of considerable value as an afterthought in this connection, and which deserves to be better known. It is a healthy creature, growing quite regularly to a weight of two hundred and fifty pounds, and lives a comfortable, lengthy existence because of its very remarkable ability to adapt itself to conditions. That very subtle thing which we call the creative power, and which we endow with the spirit of the beatitudes, is supposed to build this mortal life in such fashion that only honesty and virtue shall prevail. Witness, then, the significant manner in which it has fashioned the black grouper. One might go far afield and gather less forceful indictments—the horrific spider spinning his trap for the unthinking fly; the lovely Drosera (Sundew) using its crimson calyx for a smothering-pit in which to seal and devour the victim of its beauty; the rainbow-colored jellyfish that spreads its prismed tentacles like streamers of great beauty, only to sting and torture all that falls within their radiant folds. Man himself is busy digging the pit and fashioning the snare, but he will not believe it. His feet are in the trap of circumstance; his eyes are on an illusion.

Mycteroperca moving in its dark world of green waters is as fine an illustration of the constructive genius of nature, which is not beatific, as any which the mind of man may discover. Its great superiority lies in an almost unbelievable power of simulation, which relates solely to the pigmentation of its skin. In electrical mechanics we pride ourselves on our ability to make over one brilliant scene into another in the twinkling of an eye, and flash before the gaze of an onlooker picture after picture, which appear and disappear as we look. The directive control of Mycteroperca over its appearance is much more significant. You cannot look at it long without feeling that you are witnessing something spectral and unnatural, so brilliant is its power to deceive. From being black it can become instantly white; from being an earth-colored brown it can fade into a delightful water-colored green. Its markings change as the clouds of the sky. One marvels at the variety and subtlety of its power.

Lying at the bottom of a bay, it can simulate the mud by which it is surrounded. Hidden in the folds of glorious leaves, it is of the same markings. Lurking in a flaw of light, it is like the light itself shining dimly in water. Its power to elude or strike unseen is of the greatest.

What would you say was the intention of the overruling, intelligent, constructive force which gives to Mycteroperca this ability? To fit it to be truthful? To permit it to present an unvarying appearance which all honest life-seeking fish may know? Or would you say that subtlety, chicanery, trickery, were here at work? An implement of illusion one might readily suspect it to be, a living lie, a creature whose business it is to appear what it is not, to simulate that with which it has nothing in common, to get its living by great subtlety, the power of its enemies to forefend against which is little. The indictment is fair.

Would you say, in the face of this, that a beatific, beneficent creative, overruling power never wills that which is either tricky or deceptive? Or would you say that this material seeming in which we dwell is itself an illusion? If not, whence then the Ten Commandments and the illusion of justice? Why were the Beatitudes dreamed of and how do they avail?


Movies: Force of Evil


The overlooked movie Force of Evil (1948)  is one of the most striking creative critiques of big business in any medium. It was produced by the major, decidedly capitalistic studio MGM, and it featured one of Hollywood’s biggest stars at the time, John Garfield, in what many consider his greatest performance. A standout of intelligent film noir, it has a brilliant and poetic script, written and directed by Abraham Polonsky.

Garfield is still a celebrated name in movies. Polonsky is more narrowly known, mostly among film historians. Shortly after Force of Evil, both Polonsky and Garfield were blacklisted in the craze of anti-Communist McCarthyism that swept the movie industry. Polonsky would not work again for twenty-one years.

There are two kinds of political movies. One is expressly and directly about political issues. The other kind—the one that so worried Commie-hunters—are films that look entertaining on the surface, but have a subversive and counter-cultural subtext. Force of Evil is a sort of third wave. You can watch it as a well-acted and engaging melodrama, which it is. But at some points, the politics explicitly but gracefully rises above subtext, in a way that is mostly undidactic, so it doesn’t get in the way of enjoying and appreciating the movie. It is quite a trick that Polonsky pulls off.

One of the archetypes of storytelling is the two brothers who end up on opposite sides of the law—Cain and Abel, the cop and the gangster. In this movie, both brothers are on the wrong side, just on a different scale. Leo is small-time, running a modest numbers betting business. (Numbers, sometimes called the policy racket, is an illegal lottery, long popular in low-income neighborhoods. Small bets are placed on the last three digits of the daily betting take at a race track; the odds are thus 1000 to 1.)  Joe (John Garfield), the younger brother who Leo helped put through Harvard Law, works for Ben, one of the biggest racketeers in New York.

Joe wants to make his first million, and he believes he will thanks to an ingenious plan to rig the outcome of the numbers on the Fourth of July. Since bettors often pick the numbers 776 on Independence Day, when that number comes up, the bettors will win for a change, but all the small-time numbers operators will go out of business, and be taken over by Ben. It is a strategy of forced, one-sided, underhanded mergers. (That’s right, the corrupt big business will play its dirty tricks on the slightly less corrupt small businesses—and on the innocent poor people—on the Fourth of July.)

Joe tries to save his brother by bringing him over to the bigger, richer and slightly darker side. But there are few heroes here. Events overtake characters, and in the end everyone, including a rival boss, is dead—except for Joe and the young woman he loves. While not exactly a happy ending, this outcome led some to complain that this sort of redemption was inconsistent with the rest of the movie. Maybe so, but this was made by one of the world’s biggest movie studios, and anyway, we all deserve a break in the face of this bleakness.

Bleak it may be, but Force of Evil is not some sort of dull lesson in ideology. It is a great, entertaining and rarely-seen film that deserves attention, whatever your politics.

Watch Force of Evil on YouTube

Money, Power & Wall Street: The Don’t-Miss Can’t-Watch Documentary

When I look back at my past posts, which began in 2012, some are too time-bound and topical to be of much interest to anybody today. Others remain relevant.

The context of this older post, from May 12, 2012: The U.S. economy bottomed out in 2008. When PBS (which is still hanging on, despite ongoing attempts to kill it) produced this Frontline documentary, it was trying to explain what happened and warn us, all those years ago, that it wasn’t getting fixed, and might only get worse.

In describing the documentary that was “don’t miss, can’t watch” I wrote:

“In a world where financial forces become too big to understand or control, it is still our job as citizens and public servants to understand and control them. Because when it finally hits, ideologies and political badges are not really going to matter.”

How’s that going?


It is hard to recommend the four-part PBS Frontline documentary Money, Power & Wall Street and hard not to. Difficult as it is to watch the financial crisis unfolding, the film is superior even by Frontline’s high standard of excellence. As a history and prospectus, it is an insightful, even-handed and essential work of reporting. As a source of optimism, it is a complete failure, because the conclusion is that nothing has substantially changed, and that maybe nothing will.

It is as good as any disaster movie in pulling us in and moving us inexorably along. We see the scenes in detail, meet the cast of characters—lead and supporting actors—and have a growing sense of foreboding: this can’t end well.

It is different than most disaster movies in two ways. Most have some heroes, and with a few exceptions, there are no heroes here. And most disaster movies end with some movement toward rebuilding and reform, and with a sense of lessons learned: we will keep better watch for asteroids, we will build a system of asteroid warning and protection, we will come out this with a fundamentally better society. There is none of that here.

Yet Money Power & Wall Street has to be seen by every American. Those with political agendas will no doubt point to particular decisions or non-decisions, or particular actions or inactions, to prove a partisan point. But when they do, they will have missed the bigger point. In a world where financial forces become too big to understand or control, it is still our job as citizens and public servants to understand and control them. Because when it finally hits, ideologies and political badges are not really going to matter.

Cambridge Soundworks Ensemble Speakers: Retiring Another Audio Component

Note: A while back I wrote about replacing an audio receiver after many years (The STR-AV1010 Is Dead ). It was a sentimental moment, since it played such a role in the soundtrack of our lives. This week another of the venerable audio components is retiring, significant not only to us but to the history of audio electronics.

Above is an ad from exactly thirty years ago, introducing the Cambridge Soundworks Ensemble Speakers. Developed by audio legend Henry Kloss, this was a breakthrough in the way quality speakers were marketed. It was relatively inexpensive compared to big-name brands, and it was being sold direct to consumers, without retail stores in the middle. These days, of course, most consumers buy speakers without hearing them first.

New York Times, February 19, 1989:

Now a new approach to speaker shopping is being promoted by a manufacturer who says, in effect: Buy my speaker by mail, sight unseen and sound unheard. If you don’t like it, send it back within 30 days, and we’ll refund your money.

One would tend to distrust such a proposition if it came from anyone less reputable than Henry Kloss, a hallowed name in audio history. During the 1950’s and 60’s – the gestation period of modern audio technology, Mr. Kloss advanced prevailing standards of speaker design with such classic innovations as the original Acoustic Research and Advent loudspeakers, which were among the first bookshelf speakers capable of wide-range sound.

Later he founded KLH, the first company to produce compact components and to make extensive use of transistorized circuits. It was partly Henry Kloss’s ideas from which, a few years later, the Japanese audio industry took its cue and rose to predominance.

I bought the speakers right away. I am not a listener with genius ears, but I appreciate good sound and good value. These speakers have been with us in all our houses, throughout the chapters of our lives. But just lately, I have heard the distortion symptom of one of the speakers failing. It is time for another set.

As with the passing of the receiver, sentiment is balanced with functionality, and so new speakers are on the way. The Ensemble will go back in the same box that arrived at our door those years ago and that they have been moved in again and again. I suspect they will be discarded someday, but not now.

Black Friday: The American Holiday Exclusively Devoted to Buying Things

Note: #GivingTuesday is next week.

Many holidays have been commercialized. But almost all of them struggle to maintain some semblance of their higher purpose and original meaning. Thanksgiving is still about diverse and somewhat antagonistic neighbors and strangers peacefully getting together for a big meal. Christmas is still about the arrival of someone who brings goodness and light to the world. The same abiding of meaning goes for Founding Fathers (July 4th) and mothers (Mother’s Day)

Black Friday is different. It is exclusively about commerce. The dark name signifies the start of the shopping season that determines whether retailers have a profitable year (be “in the black”). You can look behind the commercial for the true meaning of other holidays. The only thing behind Black Friday is buying. The only way to celebrate Black Friday is to buy things—hopefully at deep discounts.

Some will say this misses the point. Buying on Black Friday is only the preliminary step to gifting on Christmas. Buying cheaper means being able to buy more gifts for more people. That’s what the spirit of Christmas is really about.

Here is a thought for those who participated in Black Friday, in stores or, as is now common, online. Add up all the money you saved by getting Black Firday deals. Donate that amount to the charity of your choice. (Given that Black Friday is the day after Thanksgiving, food banks are one suggestion).

Next Tuesday is #GivingTuesday, a holiday more attuned to the spirit of the season. Americans are expected to spend $90 billion shopping on Black Friday and on the newer holiday of Cyber Monday. If you conservatively guess that shoppers saved just 10% on their purchases, that adds up to savings of $10 billion for those shoppers. So if Black Friday shoppers donated their $10 billion in savings on #GivingTuesday, the meaning of Black Friday would be radically transformed