Bob Schwartz

Category: Islam

L’dor Vador (Ramadan)

L’dor Vador (Ramadan)

Jews begat
Christians begat
Muslims.
Thousands became
Millions became billions.
Blessed and blind warriors
Pages of holy books
Edged in gold
Sharp as swords.
Angry and bitter blood transmutes
To sweet water in the scorching desert
Of seeking souls.

©

Note: We are in the midst of the Muslim holy month of Ramadan, commemorating the first revelation of the Qur’an to Muhammad. It is sad astonishment to students of all three Abrahamic faiths to see how zealously ignorant and contentious some of the faithful of each may be to each other. (Jews who will not dare to touch, let alone read, the New Testament; Jews and Christians who will not dare to touch, let alone read, the Qur’an.)

In fact, each faith has produced extraordinary core texts that should be the first stop for anyone claiming to know anything—not only about the other, but about their own traditions. The golden threads of Judaism are woven into Christianity, the golden threads of Judaism and Christianity are woven into Islam. The ugliness and terror are man-made; the best parts are from the compassionate and caring.

L’dor vador. From generation to generation. One family.

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Advertising as Insurgent Art: Reverse for Kindness

reverse-for-kindness

I recently posted about Poetry as Insurgent Art. Now I want to add advertising to that.

There are going to be a number of Super Bowl ads this weekend that take indirect but clear aim at current events, including anit-immigrant sentiment and the Muslim travel ban. It now appears that one of the world’s biggest ad agencies, Leo Burnett, is joining the cause. Adweek reports:

Leo Burnett has a simple message of solidarity to share with people impacted by the U.S. travel ban on several predominantly Muslim countries. Beginning today, when you visit the Leo Burnett website you’ll be redirected to a new site, BurnettLeo.com  http://burnettleo.com/  .

A video on the new site explains that while English is read from left to right, Arabic is read from right to left. Regardless of how we read something, the advertising agency wants people to know that it stands in support of everyone and cares deeply about the values of humanity, bravery and kindness.