Advertising as Insurgent Art: Reverse for Kindness
by Bob Schwartz
I recently posted about Poetry as Insurgent Art. Now I want to add advertising to that.
There are going to be a number of Super Bowl ads this weekend that take indirect but clear aim at current events, including anit-immigrant sentiment and the Muslim travel ban. It now appears that one of the world’s biggest ad agencies, Leo Burnett, is joining the cause. Adweek reports:
Leo Burnett has a simple message of solidarity to share with people impacted by the U.S. travel ban on several predominantly Muslim countries. Beginning today, when you visit the Leo Burnett website you’ll be redirected to a new site, BurnettLeo.com http://burnettleo.com/ .
A video on the new site explains that while English is read from left to right, Arabic is read from right to left. Regardless of how we read something, the advertising agency wants people to know that it stands in support of everyone and cares deeply about the values of humanity, bravery and kindness.