Bob Schwartz

Advertising as Insurgent Art: Reverse for Kindness

reverse-for-kindness

I recently posted about Poetry as Insurgent Art. Now I want to add advertising to that.

There are going to be a number of Super Bowl ads this weekend that take indirect but clear aim at current events, including anit-immigrant sentiment and the Muslim travel ban. It now appears that one of the world’s biggest ad agencies, Leo Burnett, is joining the cause. Adweek reports:

Leo Burnett has a simple message of solidarity to share with people impacted by the U.S. travel ban on several predominantly Muslim countries. Beginning today, when you visit the Leo Burnett website you’ll be redirected to a new site, BurnettLeo.com  http://burnettleo.com/  .

A video on the new site explains that while English is read from left to right, Arabic is read from right to left. Regardless of how we read something, the advertising agency wants people to know that it stands in support of everyone and cares deeply about the values of humanity, bravery and kindness.

Ben Zoma Still Outside

waters-above

Ben Zoma Still Outside

Lost and found
Between the waters of creation
Ben Zoma
Is outside
Is still outside

And God said, “Let there be a space within the water, and let it separate between water and water.” And God made the space, and it separated between the water that was under the space and the water that was above the space. And it was so. (Gen 1:6-7)

Ben Zoma sat at the Temple Mount, lost in thought. His rebbe Yehoshua ben Chananya came by, but Ben Zoma did not notice or rise in respect. R. Yehoshua roused him from his reverie and asked what he was doing. Gazing at the space between the upper and lower waters, he replied. R.  Yehoshua explained to his disciples:

Ben Zoma is still outside.