Bob Schwartz

Tag: Sports

Colin Kaepernick in new Nike ad campaign: “Believe in something. Even if it means sacrificing everything.”

Colin Kaepernick for Nike

ESPN:

Colin Kaepernick is back — at least as far as Madison Avenue is concerned.

The former NFL quarterback, who is suing NFL owners for colluding to keep him out of the league, is one of the faces of a new Nike campaign meant to commemorate the 30th anniversary of the brand’s iconic “Just Do It” motto.

The new ad, which Kaepernick shared on social media Monday afternoon, features the message: “Believe in something. Even if it means sacrificing everything.”

Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. The company had not used him in the past two years.

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.

Other athletes in the “Just Do It” campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.

“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said.

Fisanotti said the new version of the campaign is meant to specifically speak to 15- to 17-year olds.

Kaepernick’s protests of racial injustice — which began in August 2016 with sitting and later kneeling during the national anthem — launched a movement across the NFL. No team signed him as a free agent in 2017.

Sure Nike has mixed motives in running this campaign. One of them is to sell shoes. But they are paying their money to communicate an important American message and story. Kaepernick stood up by kneeling, and paid a price, but set a movement in motion. Nike may pay a price for standing up too.

So consider buying a pair of Nikes, even if you don’t want new shoes or their shoes. Consider investing in Nike (NKE), even if you don’t buy stock or want their stock. We need more Americans like Colin Kaepernick and more American companies like Nike to stand up in the face of some ugly and oppressive winds. “Believe in something. Even if it means sacrificing everything.” That’s an American message to be repeated and lived. Just do it.

Without a Brand New Playbook the Democrats Are Lost

Sid Gillman is a towering figure in National Football League history—in fact, in the history of American football:

He began his coaching career in an era that taught that running the ball was the surest way to victory.

It was a philosophy with which he disagreed. “The big play comes with the pass,” he would tell anyone who would take time to listen. “God bless those runners because they get you the first down, give you ball control and keep your defense off the field. But if you want to ring the cash register, you have to pass.”

Sid went on to become the foremost authority on forward passing offense. He was the first coach to produce divisional champions in both the National and American Football Leagues. Gillman’s first pro coaching job came in 1955 when he became the Los Angeles Rams head coach. In his first year he led the team to a division crown.

The rest is history. Not only did opposing teams have to learn to defend against the big pass play, which opened up the field, but they had to develop new and innovative playbooks of their own.

Like it or not, there is a new playbook in American politics, at least from one of the teams. Maybe—hopefully—it will return to a game that unconditionally rewards excellence, competence, integrity, morality, ethics, reasonableness, responsibility, accountability, civility and honesty. But not at the moment.

This isn’t to suggest that Democrats adopt the Trump playbook. But just as with the football teams that had to play against Gillman, the Democrats have to spend time—much of which they wasted in 2017—doing more than tweaking the plays or even finding better players. The old playbook is not going to work in 2018, and for all we know, in the foreseeable future.

Whatever you hear the Democrats propose, whoever you see the Democrats running, ask yourself whether it is part of a brand new playbook, or just updated versions of the same old one. Because without that new playbook, winning will remain often out of reach.