MoneyDesignDigitalSex

by Bob Schwartz

Sometimes you stumble upon an item that perfectly embodies America, the 21st century, and America in the 21st century. All in a good way. This is from a company called Crave:

Our first product – DUET – was submitted for pre-release funding on international design funding platform CKIE.com in August 2011 where it raised $104,000 from over 950 backers – 694% of the original target. Word of DUET consequently spread across the web, which has effectively raised the profile of the product even before its official release, while also providing a springboard for further CRAVE products and developments.

Crowdfunding. Check. Design. Check.

But what exactly is Duet?

In a world where high technology and luxury design seem to touch every corner of our lives, the most intimate experiences should be no exception. The dominating culture in adult products often feels cheap and sleazy. We were craving something better: something beautiful, something discreet, something environmentally friendly, and something sophisticated. After all, if anything deserves good design, it’s the things we bring to bed with us.

Design, again. Check. Sex. Check.

But what exactly is Duet?

With dual motors and a V-shaped angle, DUET delivers powerful and precise vibration for external clitoral stimulation. The tip, inside edges, and outside edges provide slightly different intensities, while the flat surface is ideal for massaging the area around and on the clitoris. The dual motors’ unique ‘split at the tip’ combines with the four vibration patterns to enable a variety of sensations for you to explore…

Duet will let you how much charge remains when you turn it on. It will pulse one to four times – one pulse meaning 25% full, and four pulses indicating your DUET is 100% charged. When plugged into a USB port, a light indicator will blink to let you know your DUET is charging. The intensity of blinking will change depending on how close to being fully charged. With four vibration modes and four power levels, DUET gives you flexibility to find the perfect intensity and pattern. The settings have been designed to be easily altered at whim, but won’t accidentally change on you in the heat of the moment. Vibration modes include steady, dual pulsing, circular pulse, and wave.

Sex, again. Check. USB port??

Yes, this is Duet. A vibrator and a USB flash drive.

This is, without irony, the sort of creativity that makes America great. Purse-sized vibrators have long been around, as have flash drives. But this story that combines cutting-edge financing through crowdfunding, high-level design, digital capability, and, of course, sex goes well beyond bringing together chocolate and peanut butter. This is American genius.

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