Building the Perfect 2016 Candidate
by Bob Schwartz
A new report from the Pew Research Center doesn’t exactly tell us how to choose or build the most successful Presidential candidate for 2016. But the survey asking adults for their views of various Presidential traits offers some guidelines on who might be the best choices.
Military service increases the likelihood of support more than any other factor. Being an atheist or never having held office before? Not so good. In between, take your pick. Being in your 70s is viewed as positive by just 6%, as negative by 36%. In fact, aside from atheism or inexperience, age is most likely to lose support. Interestingly, in 2008 when John McCain was running, Democrats overwhelmingly viewed age as a negative trait. They still don’t completely like candidates in their 70s, with 44% less likely to support, but something about the current possibilities seems to have softened that position (a favorite candidate who will be approaching 70, perhaps?).
If you look at the biggest differential between more and less likely to support, it appears that this is what Americans might be looking for:
Held office, but not Washington experience
Not in their 70s
Not gay or lesbian
No extramarital affair
Believes in God
How does your current favorite, if you’ve got one, fit that profile?