A Face in the Crowd: A Media Star Demagogue Takes Himself Down

“Those morons out there? Shucks, I could take chicken fertilizer and sell it to them as caviar. I could make them eat dog food and think it was steak.”

“This whole country’s just like my flock of sheep! They’re mine! I own ’em! They think like I do. Only they’re even more stupid than I am, so I gotta think for ’em.”

“Good night you stupid idiots. Good night, you miserable slobs. They’re a lot of trained seals. I toss them a dead fish and they’ll flap their flippers.”

A Face in the Crowd (1957) is a movie about an unlikely backwoods media star, a drifter named Lonesome Rhodes, who becomes a national populist icon. He believes he can sell his followers on anything, including who the next president should be.

The demagogic scheme falls apart when his real beliefs are broadcast on an open microphone.

***

ACTOR ON RHODES’ SHOW: You really sell that stiff [Senator Fuller] as a man among men?

LONESOME RHODES: Those morons out there? Shucks, I could take chicken fertilizer and sell it to them as caviar. I could make them eat dog food and think it was steak. Sure, I got ’em like this… You know what the public’s like? A cage of guinea pigs. Good night you stupid idiots. Good night, you miserable slobs. They’re a lot of trained seals. I toss them a dead fish and they’ll flap their flippers.

***

LONESOME RHODES: This whole country’s just like my flock of sheep!

MARCIA JEFFRIES: Sheep?

LONESOME RHODES: Rednecks, crackers, hillbillies, hausfraus, shut-ins, pea-pickers – everybody that’s got to jump when somebody else blows the whistle. They don’t know it yet, but they’re all gonna be ‘Fighters for Fuller’. They’re mine! I own ’em! They think like I do. Only they’re even more stupid than I am, so I gotta think for ’em.

***