Why O.J. Matters

by Bob Schwartz

National Enquirer - O.J.

The National Enquirer has dropped an O Bomb:

Shocking bombshell evidence that proves OJ committed double homicide and  where he may have hidden the murder weapon REVEALED!

O.J. SIMPSON is shaken to the core because bombshell evidence that proves he murdered his ex-wife and her friend is hidden in his $500,000 Florida home – and it’s all about to be discovered because the house is headed for the auction block on Oct. 29.

The home has been in foreclosure, and the disgraced football star, now impris­oned in Nevada, is terrified that the new owner will discover the items – the knife used in the gruesome murders and the de­signer shoes that left bloody tracks around his former wife’s lifeless body.

Should anyone care? The families of the murder victims Nicole Brown Simpson and Ron Goldman might. O.J.’s own family might.

Nobody else should, but that doesn’t mean that O.J. doesn’t matter. His sensational and ridiculous 1995 murder trial is as culturally significant as any event of the generation—including Watergate and 9/11. Saying that does not invest it with any substantive importance, the kind that those and other profound events have. The O.J. trial is the birthplace of the modern media era, and practically everything that rational people don’t like about the current environment owes its origins to that.

Half of America watched some part of the trial. The “shocking” acquittal was by the end beside the point. The fact is that tens of millions of Americans, an unforgettable cast of characters (most of whom are now forgotten) and a mammoth of media conspired to make something colossal out of something not nearly as big. (Not entirely forgotten characters though: In an irony-defining development, the late Robert Kardashian was integrally involved in the events and helped defend O.J. In the spirit of making something out of nothing, Kardashian is now best known as the father of Kourtney, Khloe and Kim.)

We have never recovered from the O.J. trial. It represented an unprecedented gap in scale between actuality and the intensity of the coverage received and interest engendered. It was part, maybe the greatest part, of proportion going out the window. And now, no detail is too small or relatively unimportant, no story adequately covered, that more isn’t offered. Much more. Much much more, most of the time to the point of diminishing returns and dying brain cells. Too much is never enough.

And to think it call began with one man’s certain heartless brutality, and a missing weapon and pair of shoes that may now see the light of day.