Bob Schwartz

Tag: Samsung Galaxy S3

The Goldilocks Test for Phone Size


First things first: You iPhone folks can leave. You have no choice on the size of your smartphone, because Apple has made that choice for you. The iPhone 5 is no wider, but one-half inch longer, than the previous version. Take it or leave it, and millions are taking it.

Android is a whole different world or, as we’ve learned to say, ecosystem. Screens are getting bigger, for optics and utility, and so have the phones. Samsung pushed the limits by creating the Note, half-phone/half-tablet (a “phablet”) with a screen more than five inches in size. Even the same phone may have slightly different dimensions for each carrier. Someone has no doubt charted the dozens of sizes available; it is enough to say that there is probably an optimal size for just about everyone.

But what is optimal? That very practical question arose in the course of handling and comparing two of the most popular and capable Android phones of the past couple of years, the Samsung Galaxy S2 and S3. The S2 is superb, but in almost all respects the S3 is better. The S3 does have a bigger screen, and so is ever so slightly bigger to hold.

Ultimately, the question is not whether size matters; the question is whether it matters to you.

That’s what the Goldilocks test is about. There are three parts, one about style, two about functionality.

The style part requires a mirror. If you are someone who uses a smartphone for voice calls (though fewer now do), hold up the phone to the side of your head. Do you feel that you look cool or silly? Do you feel like a modern version of the 1970s hotshot with a monstrous Motorola Brick pressed to his ear? (see above)

The second part is portability. Without getting stereotypical, this is a divide between women and men. Many women carry their phone in a bag, where up to a point, size doesn’t matter. Men usually carry theirs in a pocket, and depending on which pocket and which clothes, this can be an issue. Jeans and tight pants can be a problem (it is taking unreasonable will power not to paraphrase Mae West: “Is that a phone in your pocket or are you just happy to see me?”)

The final part is the most important: How much does size affect usability? This is where differences in hand size come into play. You want to be able to use a phone with one hand, and that’s going to depend on the hand that’s using it. This is also where the most objective part of the Goldilocks test was formulated.

Put the phone in the palm of your hand. Reach around the middle with your thumb and middle finger. If your fingers touch, you will mostly be comfortable using the phone with one hand. If not, you are on occasion going to find yourself doing some juggling or bringing in the other hand. It’s that simple.

Take the test. You want to be able to say about your phone, as Goldilocks said about beds, as others have said about the height of trees: This one is just right.

Diztronic: The Wonder Case for Smartphones


The world’s most advanced tech companies spend unlimited money and time to make sure your smartphone is as thin, light and beautiful as possible. And they have succeeded. The Samsung Galaxy S3, for example, is a work of practical art.

Then you put it in a box. An expensive box. As in, say, an OtterBox case.

You do that because you are human. And human beings have been known to drop or otherwise destroy five hundred dollar smartphones in the blink of an eye.

What was once sleek and sexy—but vulnerable—is now bulky and unattractive—but safe. It’s like the father who demands that his teenage daughter go out wearing a dumpy and loose-fitting dress that hides her arms, legs and everything else.

Then there is Diztronic.

Admittedly, the Diztronic cases do not include three or more layers of protection that some other overly-expensive body-armor cases offer. So if you know yourself to be dangerously clumsy or demand a case that will withstand an asteroid, you may have to live with your phone in a box.

But if you want to enjoy a more than reasonable amount of protection, be able to appreciate and enhance the beauty of your phone, have it feel great in your hand and save money, the Diztronic cases are for you.

Diztronic makes its cases from thermoplastic polyurethane (TPU), a plastic stronger and tougher than silicone, offering excellent shock absorption and scratch resistance. The cases are flexible, ultra-thin and perfectly custom fit for each type of phone. A subtly raised edge allows you to lay your phone down on the screen side without damage or worry. Then there are all the colors that match or complement your phone.

On top of that, Diztronic cases are ridiculously inexpensive, currently $9.90 for Android cases and $11.90 for the new iPhone 5 cases (some even less at their Amazon store).

If you have a new phone, visit Diztronic and buy your phone a new outfit. In fact, at that price, you can afford to buy it more than one look. And if your phone is currently encased in an unattractive hard shell, think how much better you and it will feel with something a little less restrictive and a lot more beautiful.

The Art of the Lock Screen


If you are a smartphone user, you look at the lock screen—the opening screen you swipe to get into your phone—maybe a hundred times a day. Just a second at a time, but seconds add up to a real experience and impression.

The pre-loaded images on lock screens are pretty banal, meant to show off the screen’s high-resolution capability without offending or overexciting anyone. The state-of-the-art Samsung Galaxy S3, for example, out-of-the-box displays a close-up of a dandelion. It can be changed out, but the few stock alternatives are not any better—beautiful, color-rich, but not much else. There is a cool effect that when swiped, the lock screen image ripples like water and fades, but a rippling and fading dandelion is still a dandelion.

As noted, it can be changed out, to any image at all. Outside the parameter of its being a vertical rectangle, the possibilities are infinite.

That’s how Jackson Pollock came to this lock screen.

It wasn’t an easy choice, but the road to it was a fascinating journey in art.

The first decision was to steer clear of the figurative. Even if a work was found that could properly fit the dimensions of the screen, or it was cropped to fit, people and things didn’t seem so appealing. There was also the issue of having typed words—time, date, etc.—and maybe icons on top of those figures.

That left thousands of variously abstract works of art. To narrow it down to a manageable, shorter-than-a-lifetime task (this is, after all, a phone, not the Getty), the online collections of the Museum of Modern Art and the Tate were reviewed.

And so, for a couple of hours, an intensive search. Surprisingly, the functional nature of the application wasn’t a drawback. It wasn’t like the derisive cliche about an interior decorator picking paintings on the basis of whether they match a planned color scheme. Instead, it was like speed dating art in a museum—in a good way. Every image had a chance to speak, but instantly, because that is exactly how it was going to be seen from now on.

A few styles were rejected. Pure monochromatic paintings may be important as works of art, but on a phone screen just look like a single color background. Op art seemed like it might work, but in that confined space, the screen seemed overbusy and dizzy, and a little jarring.

The finalists were Ad Reinhardt and Jackson Pollock. From Reinhardt, his blocks of color were especially inviting, including this version of Abstract Painting (Blue) (1952):

In the end, Pollock’s Full Fathom Five (1947) is the art of this lock screen. Here’s a description from the Museum of Modern Art:

Full Fathom Five is one of Pollock’s earliest “drip” paintings. While its lacelike top layers consist of poured skeins of house paint, Pollock built up the underlayer using a brush and palette knife. A close look reveals an assortment of objects embedded in the surface, including cigarette butts, nails, thumbtacks, buttons, coins, and a key. Though many of these items are obscured by paint, they contribute to the work’s dense and encrusted appearance. The title, suggested by a neighbor, comes from Shakespeare’s play The Tempest, in which the character Ariel describes a death by shipwreck: “Full fathom five thy father lies / Of his bones are coral made / Those are pearls that were his eyes.”

All along, before the search started, there was something about putting Pollock on the phone, just as there is something about putting him on the wall. People mocked abstract expressionism—and Pollock as its most famous artist—as some kind of cultural con game. “Anybody can do that, hell, my five-year-old can do that.”

Well, no. If you want evidence that this is art, check out the few square inches of screen above. Even if the screen says “swipe,” even if you’re in a hurry to get to a call or an app, just linger and look for a few extra seconds. What is going on there reaches out sixty-five years, from a time when pocket phones and pocket computers were glints in the eyes of scientists, madmen and mad scientists. And now Jackson Pollock lives there.

No dandelions. Just pure digital cool.