Bodhi Day, Part 2: Time Magazine, December 7, 1925, reports on Buddha’s Birthday

That isn’t Buddha on the cover of Time Magazine, December 7, 1925 issue (99 years ago). It is Jose R. Capablanca, then world chess champion, who had recently lost some matches in a Moscow tournament.
Buddha did appear in the magazine, with this in the Religion section:

Buddha’s Birthday
In Tokyo last week the Far Eastern Buddhist Congress, attended by 500 Chinese, Korean and Japanese delegates, decided to spread the teachings of their Master by the publication of Buddhist books, pamphlets, magazines. A resolution was passed urging that the birthday of Buddha be celebrated by a worldwide holiday, like the birthday of Christ.
As a cultural archaeologist, with an inordinate love of old magazines, I would like to post every page of the issue. Instead, I have selected just one full-page ad. This is for the Five-Foot Shelf of Books, aka The Harvard Library, compiled by legendary academic Charles W. Eliot, who was president of Harvard for forty years. The Shelf/Library contained “418 masterpieces” in fifty volumes.

In promoting this as the perfect Christmas gift, the headline says “It took twenty centuries to make this Christmas gift for you” and closes with “BOOKS—The finest gift of all”.
The good news: The complete Shelf/Library, later known as the Harvard Classics, is widely available for free online.The better news: Books are still the finest gift of all.
