Bob Schwartz

In a stack of news at The Guardian site, among more serious stories, there is this:

William ‘Bill’ Post, inventor of Pop Tarts, dies aged 96

While I often think that news media pay too much attention to fluffy and inconsequential pop culture stories, I had to stop for this one.

I knew immediately why The Guardian had posted this. It is about the origin story of Pop-Tarts. Pop-Tarts.

I haven’t eaten Pop-Tarts for years, though I’m occasionally tempted. But there was a long-ago time when breakfast most days was a Pop-Tart and Carnation Instant Breakfast (rebranded in 2022 as Breakfast Essentials). I didn’t read labels then and didn’t care. It was too delicious to care. This was before I drank coffee, so the morning sugar rush no doubt fueled my success at school.

See a timeline of the history of Pop-Tarts here. (Fun fact: Pop-Tarts was first available only in Cleveland. Cleveland Rocks!)

Thank you, Bill Post.