Bob Schwartz

Mountains or Molehills: How to Unflatten the News

Mt Everest - Justin Bieber
Digital access has made the news world flat. Flat as in if you use a news aggregator, there is some attempt on the site to stack the most important stories within a category, but since all categories have the same dignity, you really wouldn’t know, being from another planet, whether the civil war in Syria is more or less significant than Justin Bieber racing his Maserati through his exclusive California neighborhood (hint: it’s not Bieber).

Just as digital has created this unsortable mess and mass of news, such that Hamlet, who insane or not could tell a hawk from a handsaw/heron, would have trouble telling an important story from an inconsequential one (hint: your uncle killing your father to marry your mother is an important story).

Here is a solution. Since it is very easy to adjust type size digitally, stories that aggregators, editors or writers are willing to admit are not earthshaking might be presented in a smaller font, while those that are vital could use a larger one. This was always a convention of print news, and there is no reason that the capabilities of digital information shouldn’t be used to bring this approach up to date. As in:

Top Stories

Civil war in Syria threatens regional and global stability and peace.

Justin Bieber continues to race his Maserati around his neighborhood, despite complaints from neighbors.

Getting and Giving a Break


Everyone is someone else’s pain, or at least pain in the ass. We don’t always know this or acknowledge it about ourselves, thinking how we are put upon or suffering at the hands of others, yet unwilling to see how others are overlooking our own silliness or meanness.

We are constantly getting breaks from family, friends and particularly from those in loving relationships. Since we can’t actually count the number of breaks we get—most are silently and even unconsciously given—the best path to balance is to give breaks to others as infinitely as possible. This can seem painful, because we are convinced it is our duty to make the world or someone we know and love “better.” Except that more than we realize, others are making the world better by allowing us to be who we are without comment or critique. Compassionate criticism has its place, but so does giving breaks, more often than we do.